What Makes Sticker a Powerful Tool For Your Small Business
Ever wonder what makes stickers a powerful tool despite the digital era?
This tool existed many decades ago. In fact, it was considered an old-school social media.
This printed tool is a small entity that catches customer attention, beautifies products, provides information, and more.
It is also best used to personalise product packaging and give customers an excellent unboxing experience.
"According to a report, 78% of consumers have agreed they become repeat buyers if a brand provides them a personalised offer." — Retail Touch Points
Customers prefer exclusivity. Incorporating stickers can help you customise the items that fit consumers' needs.
Therefore, we will give you tips on how stickers are still relevant to fit your marketing campaign needs.
Let us start!
Improve Brand Awareness & Recognition
Stickers can help your small business by improving brand awareness. Use this tool to display the company logo, slogan, compelling design, and enticing message. See that every element reflects your brand personality.
When more people are aware of your brand, the more it reinforces brand recognition. It takes a strategic placement to ensure they are visible to your target audience. This tool can be used as product labels, placed from various locations or included in every customer order to spread the word about your brand.
Cost-Effective Branding Tool
A tight marketing budget is one of the ultimate challenges for startups and small business owners. This is why relying on custom stickers is ideal. They are a cost-effective branding tool to help improve brand identity.
Photo by: Nappy NeedZ
There are various ways you can utilise them for your business. But be specific with your needs since stickers are designed for different applications. Ordering in bulk can help you save more money with a vast supply.
Fun & Engaging
Another good thing about stickers is their fun, engaging, and creative way to bring your ideas to life. You do not have to struggle with plain or boring packaging, labelling, or branding. Aim to make your brand stand out in the sea of other products.
Stickers can give your brand a personality depending on the designs and message you will incorporate. But see that they are aligned with your brand values to maintain consistency.
Versatile & Customisable
Whether you want self-adhesive labels for outdoor and indoor applications. Custom stickers are versatile enough to exceed your specifications. Say you want a material for vehicle wrap advertising. Get custom decals to serve as your portable mini billboard on the road.
Or you want stickers to enhance your packaging and express customer appreciation. Your sticker printing provider can customise it based on your specific needs. There are various materials to ensure it meets the environment where you intend to use them.
Promotional Campaigns
Aside from branding, stickers are convenient to use for promotional campaigns. They help convey the message by plastering it on items, including packaging, integrating with online marketing, and more. The sky is the limit when using promotional stickers in your campaign.
This low-cost marketing tool can generate a high return on investment, gather more leads, and increase customer retention. What better way to spark conversation and encourage customer engagement.
Final Thoughts
No matter how digitalised we are today, nothing can beat the power of printing products like stickers. They will always be relevant for marketing, branding, and labelling. Imagine a product with no label and tell customers to go to your website to read the product information. No one would want to pick your product on the shelf. Give customers the convenience and benefits they could get in exchange for their hard-earned money.